Research on the Competitive Relationship between JD.COM and Tmall Based on Lotka-Volterra Model
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The paper presents the dynamic analysis of the market competition of the two main competitors of China's JD.COM and Tmall business platform using Lotka-Volterra model. According to the analysis results of the model, the Lotka-Volterra model in the analysis is suitable for the competitive market, the Logistic model has a better fitting degree. From the analysis of the results, the JD.COM exceeds Tmall in the development of power and expands the market share, and it obtains substantial gains in the process of imitation innovation; And the competition between JD.COM and Tmall is the prey-predator relationship, although the gap between JD.COM and Tmall is narrowing, in recent years, there will be no equilibrium point, there is a big gap between the two.
Lotka-volterra model, JD.com, Tmall.