Research on the High-Quality Development of Shandong Rural Tourism under the Integration of Culture and Tourism--A Case Study of Yangjiabu Village, Weifang City, Shandong Province
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Na Zhao, Wei Meng
At present, China has entered a new era of deep integration of cultural and tourism. To realize the deep integration of culture and tourism, it is necessary to change old concepts, adopt high-tech methods, dig deep into the cultural connotation of tourist destinations, and build a cultural tourism brand. The deep integration of cultural and tourism has a greater impact on the high-quality development of rural tourism. And this impact is mainly reflected in five aspects, that is, the deep integration of cultural and tourism will not only help to form “safer tourism”, “more civilized tourism”, “happier tourism”, which is the so-called “quality tourism”, and also contribute to the development of tourism brands. Create and improve the vitality and competitiveness of tourism products.
Cultural and tourism integration, Rural tourism, High-quality development