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Research on the Application of Tourism Marketing Based on Short Video Marketing-A Case Study of Xi’an Tourism

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DOI: 10.25236/ecemis.2021.053


Chen Qi, Song Qian

Corresponding Author

Chen Qi


With the rapid development of the mobile Internet, more and more short video platforms have become the mainstream of disseminating information and popular elements. Many businesses use self-media, short videos and other tools to promote products to achieve marketing purposes. The improvement of living standards has promoted the rapid development of the current tourism market, tourism companies are blooming everywhere, and the competition among businesses in the industry has become more intense. How to use short videos to carry out innovative marketing of tourism products and satisfy current customer consumption habits has become an urgent marketing problem in the industry.


Tourism marketing, Short video marketing, Xi’an tourism development