A Study on the Integrative Development of Major Sports Events and Tourism based on Urban Tourism
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Chengchao Xie, Jun Shen
Applying literature review, field research, interviews and other research methods, taking Dujiangyan WCH&WNH marathon and world sports and dance events as empirical research objectives, this paper believes that the WCH&WNH marathon and world sports and dance events have much influence on the host tourism, analyzes the integrative development of sports events and local tourism and its influence on local tourism from different dimensions and perspectives, and proposes corresponding development strategies to promote their integrative development.
Marathon, sports events, sports dance, tourism