Author(s)

Qiongqiu Chen

Corresponding Author

Qiongqiu Chen

Abstract

Zhejiang culture is the spiritual wealth created by Zhejiang merchants in the long-term business practice. At the same time, it has obvious geographical color, and its spiritual and cultural connotation has important guiding significance to the contemporary college students' entrepreneurship education. This paper aims to analyze how to integrate the "Zhejiang culture" with rich entrepreneurial cultural characteristics into entrepreneurship education, and to provide reference for improving the level of entrepreneurship education in undergraduate colleges.

Keywords

Zhejiang culture, Entrepreneurship education, Path study, local Colleges.