Author(s)

Bijun Qu

Corresponding Author

Bijun Qu

Abstract

With the rapid development of society, data information from various industries is also increasing. The development of information technology and computer technology has had a significant impact on traditional production and lifestyle. With the development of the big data era, marketing is also increasing. The complex and changeable Chinese market has gradually entered the era of big data, which has had a significant impact on the development of various industries and brought new challenges and opportunities to marketing in the era of big data. Therefore, in this article, we will analyze the marketing opportunities and challenges in the era of big data, understand the main characteristics and value of the era of big data, and take marketing as the main research theme of various companies in our country. Analyzing the challenges and opportunities you are facing has laid a solid foundation for the long-term development of the Chinese market.

Keywords

The era of big data, Marketing, Opportunities and challenges