Research on the Innovation and Reform of Automobile 4S Store Marketing Model Based on the Background of Internet Era
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In the actual operation and management process of the automobile 4S shop, which is a service marketing oriented unit, how to improve the service marketing strategy is an important problem and task facing the automobile 4S shop, even related to the corporate brand image and survival. Based on the actual operation of 4S stores under the internet background, this paper analyzes the current situation of service marketing of 4S stores under the internet background, and puts forward targeted service marketing strategies and improvement suggestions based on customer satisfaction.
Internet Background, Service Marketing, Current Situation, Strategy