Author(s)

Xu Chao

Corresponding Author

Xu Chao

Abstract

The new media environment in the era of "Internet +" has deeply affected the transformation of furniture brand. In order to establish the brand image of green media in the new media environment, we must communicate the product's efforts in protecting natural resources based on the product's own communication strategy. And, as a necessary part of the advertising strategy, to strengthen consumers' awareness of the green impression of the green furniture brand. Strengthening the green marketing strategy of the brand image of green furniture and strengthening the green image

Keywords

"Internet +", Green Furniture, Brand Image, Construction, Strategy