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Analysis on the Choice of Marketing Channels of Enterprise Network in Internet Environment

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DOI: 10.25236/edssr.2020.160


Ma Jianyang

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Ma Jianyang


Channel is one of the important functions of marketing and one of the sources of competitive advantage of enterprises. At the beginning of the 20th century, researchers mainly studied the enterprise channels from the economic point of view, such as channel efficiency, channel design, channel implementation and so on. (Weld(1916 years) It is suggested that channels should come from the social division of labour to establish a career intermediary, a career intermediary, in order to improve channel efficiency and create employment opportunities. Economic management.


Internet Environment, Enterprise Network, Marketing Channel, Selection Analysis