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Research on Innovation of E-commerce Subject of Agricultural Products in Shaanxi County Based on Internet of Things

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DOI: 10.25236/edssr.2020.145


Gao LiWen, Wang PengYuan

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Wang PengYuan


China is a big agricultural country, and the trade and circulation of agricultural products plays a very important role in the national economy and people's life. With the development of Internet, e-commerce of agricultural products is a revolution of traditional agricultural economy, but the result is not the expected ideal. Relying on e-commerce as a new trading platform, a series of rural characteristic economies such as rural characteristic tourism and characteristic agricultural products have gained new economic growth points. With the concept of the Internet of Things put forward and developed continuously, it has become a trend to apply the Internet of Things in the field of agricultural products e-commerce. Relying on the modern agricultural information technology environment, timely transmission and analysis of agricultural product information is of great significance to strengthen the safety management of agricultural products, the development of tourism added value and the stable development of agricultural products market. This paper starts from the strategic significance of the Internet of things in agricultural products e-commerce, mainly discusses the innovative development ideas of agricultural products e-commerce subject in Shaanxi county.


Agricultural Products, E-Commerce, Internet of Things