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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Influence of Online Comment on Consumer Purchase Decision

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DOI: 10.25236/edssr.2020.135


Jun Chang

Corresponding Author

Jun Chang


With the development of information technology in China, China has entered the information age. The development and popularization of information technology have changed people's production and life style, especially the establishment of e-commerce platform and the change of payment mode have changed people's shopping habits. This paper will aim at the online review of e-commerce platform, evaluate the influence of online review on consumer purchase decision from different angles, and realize the influence degree of decision by establishing possibility model. During this experiment, the original data were collected by questionnaire, and the data of questionnaire were analyzed and processed by SPS S22.0 software.


E-Commerce Platform, Online Review, Purchase Decision, Impact, Consumer