An Analysis of the Influence of Psychological Cognitive Factors on Investment Behavior
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Wenli Xu, Chunsheng Wei
With the active and awakening of market economy, in the field of economic investment, due to the limitation of people's psychological cognition, professional ability and mastering timely and accurate information, it is difficult to do the problem of choosing investment, such as the rational person's hypothesis  in economics, and most of them are judgments rather than rational choices. As a result, visions that contradict traditional financial theories often occur.
Market Economy, Psychological Cognition, Ideal Person Hypothesis Theorem