The Development Strategy of Golf Tourism Industry From the Perspective of Tourism Philosophy
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DOI: 10.25236/edssr.2020.098
Corresponding Author
Wenhui Feng
Abstract
There are many bottlenecks in the development of golf tourism in China, which are mainly manifested in the limitations of the main body of development, national tax policies, weak public awareness, large environmental capacity and so on. This paper puts forward five countermeasures for the development of golf tourism in China. Strengthen the marketing and attach importance to the multi market strategy; travel agencies should strengthen the planning and management of golf tourism products; golf clubs should fully develop their own resources and strengthen the cooperation with travel agencies. Use the power of the government for rational planning.
Keywords
Golf, Tourism, Countermeasures