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Research on the Innovation of Enterprise Marketing Strategy in the Big Data Era

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DOI: 10.25236/edssr.2020.078

Author(s)

Bijun Qu

Corresponding Author

Bijun Qu

Abstract

The marketing strategy of an enterprise is the lifeblood of enterprise development, and the data reference in the era of big data has brought more development opportunities to marketing. This article has launched a practical research on the theme of corporate marketing innovation strategy in the era of big data.

Keywords

Big data era, Corporate marketing, Strategic innovation