Author(s)

Zhaopeng Ji

Corresponding Author

Zhaopeng Ji

Abstract

The generation of public opinion in sports events has a two-way impact on society. In order to promote the positive development of public opinion and bring good conditions for the development of the sports field, it is necessary to study the formation and governance of public opinion. Through the explanation of the meaning of the public opinion of the sports event, the influence of the media on the development of sports is analyzed, and the governance measures are proposed in combination with the “circle public opinion” in the sports event to promote the comprehensive development of sports culture.

Keywords

Sports events, Circle-level public opinion, Derivative, Governance mechanism