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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Application of Corporate Sustainable Growth Model from the Perspective of Financial Strategy--Take Kelun Pharmaceutical as an Example

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DOI: 10.25236/edssr.2020.048

Author(s)

Zongsheng Liu

Corresponding Author

Zongsheng Liu

Abstract

Pursuing sustainable growth is the management goal of modern corporate enterprises. On the basis of using Higgins' sustainable growth model from the perspective of financial strategy, aiming at the defects of the model, this paper puts forward the method of considering the combination of free cash flow and the limit of industry financial resources to formulate the sustainable growth goal of the company, hoping to contribute to the development of the company.

Keywords

Financial strategy, Sustainable growth, Kelun pharmacy