Author(s)

Yicai Li, Aili Xie

Corresponding Author

Aili Xie

Abstract

The development of power marketing in my country is relatively late, and it generally exists in traditional management models, which makes some power supply companies lack advanced and effective power marketing management models. This article mainly explores the methods of refined management mode, analyzes its use measures in marketing management, so as to further enhance the service quality of Chinese enterprises, effectively improve the efficiency of marketing management, and improve the overall economic benefits of Chinese enterprises.

Keywords

Refined management, Marketing management, Power marketing