Research on the Problems and Countermeasures of Brand Building of Green Agricultural Products in Hunan Province
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Hua Tian, Xuelei Liu
Proposed by the Chinese ministry of agriculture in February 22018, “the central committee of the communist party of China, the State Council on deepening agricultural supply side structural reform to speed up cultivating agricultural rural development new kinetic energy of several opinions explicitly pointed out that in 2018, the agricultural economy priority is to develop the green agriculture, agricultural reform as the power, focusing on the agricultural structure adjustment, to create new forms, supporting the new subject, broaden the new channels, speed up the agricultural supply side method for structural reform, to enhance the quality of green agricultural products supply system and supply efficiency as the main development direction, and highlight the development of green agriculture production and business operation system cohesion.This is also China's green agricultural product brand construction in the “thirteenth five-year” a development opportunity.Under this premise, the scientific developing area for the construction of green agricultural products brand strategy is particularly important, in this paper, green agricultural products brand in hunan province as the research object, to brand development, field survey data of the combination of theory and practice of investigation and study, combined with the questionnaire survey and the corresponding statistical results and the analysis conclusion sums up the problems of green agricultural products brand in hunan province, and analysis solution, for the sustainable development of green agricultural products brand and the name of hunan province provides a solid theoretical basis.
Hunan province, Brand building, Green agricultural products, Regional agricultural products