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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Marketing Research on Exploring International Marketing for Small and Medium Enterprises

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DOI: 10.25236/edssr.2020.008


Xi Wu

Corresponding Author

Xi Wu


In the 1990s, small and medium-sized enterprises rose on a global scale and played an extremely important role in the development of countries and the global economy. The development of small and medium-sized enterprises became the foundation and an important part of the national economic development of all countries. Today, as global economic integration continues to deepen, it has become an inevitable trend for SMEs to explore international markets and engage in international marketing activities. This article analyzes and studies the specific trends of domestic and foreign economic development, as well as the characteristics and comparative advantages of my country's SMEs, and puts forward suggestions for SMEs to develop international marketing strategies, hoping to provide reference for the majority of SMEs to make them better in the international market Survival and development.


Marketing research, International marketing, Small and medium enterprises