On the Establishment of Discourse Power of Ideological and Political Education in Colleges and Universities under the Background of "Micro Media"
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With the development of mobile Internet, the form of media presents a diversified development trend. With the rise of self media, everyone can become the publisher and disseminator of information. As the most easily accepted group of college students, various "micro" platforms, such as wechat, microblog, tremolo and other micro media, have a huge impact in Colleges and universities. With the changes of the times and the development of information technology, the ideological and political education in Colleges and universities is in a historical period of both opportunities and challenges. How to combine the traditional advantages of Ideological and political education with information technology has become a new era topic of Ideological and political education in Colleges and universities.
Micro Media; Ideological and Political Education; Examination; Establishment