Author(s)

Ming Zhang

Corresponding Author

Ming Zhang

Abstract

With the rapid development of China's economy since the reform and opening up, the development of culture has also changed unconsciously, and the hot development of basketball in the national fitness movement has raised a trend of sports. In the face of the development of basketball, at the same time in colleges and universities to strengthen the development of basketball culture, more exploration of the integration of the development of college culture, to promote basketball culture in the new generation of young people long based on a unique development.

Keywords

China and America; Basketball Culture; Communication; University; Basketball Culture Construction