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Research on Optimization of Public Relations Curriculum in Higher Vocational Colleges under the Background of Big Data

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DOI: 10.25236/acaelt.2020.120


Ruo Qian

Corresponding Author

Ruo Qian


There are many differences between higher vocational colleges and ordinary undergraduate colleges, especially in the aspect of talent training goal, the emphasis is also different. Higher vocational colleges are mainly to train students into talents with high professional accomplishment and technology, and the teaching ideas are mainly practical. In today's big data background, more and more higher vocational colleges set up the course of modern public relations, the teaching of this course has been deeply explored. This paper briefly analyzes the public relations courses in higher vocational colleges under the background of big data.


Big Data; Higher Vocational Colleges; Public Relations Courses