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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

An Analysis on the Effectiveness of Ideological and Political Education in Colleges and Universities under the New Media Environment

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DOI: 10.25236/acaelt.2020.051


Yanxia Ma

Corresponding Author

Yanxia Ma


With the development of the times, educational means are constantly innovating, and new media technology is one of the innovative technologies. New media technology has the advantages of appeal and sputtering power, so new media technology has been applied to ideological and political education in colleges and universities. But the new media not only gives ideological and political education a good platform, but also increases the difficulty of ideological and political education, which not only improves the effectiveness of ideological and political education, but also leads to some students' cognition bias. Therefore, it is necessary for colleges and universities to make full use of multimedia technology to carry out education, and at the same time to strengthen the construction of ideological education team in colleges and universities.


New Media; Ideological and Political Education; Multimedia Technology