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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

On the Transformation Strategy of Financial Accounting to Management Accounting under the Background of Big Data

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DOI: 10.25236/cseem.2020.165


Zhang Renjie

Corresponding Author

Zhang Renjie


Under the new economic normal, new things such as Internet +, artificial intelligence, big data and so on are emerging. In the face of this situation, the traditional management model has been difficult to meet the needs of the development of enterprises at this stage. Especially in the context of big data, the traditional financial accounting management mode of enterprises has been difficult to meet the requirements of the current stage of enterprise financial data management. In order to achieve sustainable and healthy development, we should determine the development and reform measures based on our current situation and development strategy, and promote the transformation of traditional financial accounting to enterprise management accounting.


Big Data, Financial Accounting, Management Accounting, Transformation, Strategy