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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Role of Customer Relationship Management Based on Customer Value in Enterprise Marketing

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DOI: 10.25236/cseem.2020.107


Daifen Tang

Corresponding Author

Daifen Tang


With China entering the new normal of economy, customer relationship management in enterprise marketing has gradually received attention.The purpose of CRM is to strengthen the close ties between the enterprise and the customers it manages, establish win-win relationships and obtain win-win results, instead of trying every means to seek self-interest from the customers. Therefore, effective customer relationship management has become the key to the success of the enterprise. Based on this, this article takes the concept of customer relationship management and existing problems as the starting point, analyzes the role of customer relationship in corporate marketing, and proposes effective strategies to promote the coordinated development of corporate marketing and customer relationships.


Customer Value, Customer Relationship Management, Enterprise, Marketing