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Web of Proceedings - Francis Academic Press

Value Thinking of Customer Relationship Management in Enterprise Marketing

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DOI: 10.25236/cseem.2020.092


Zixia Xu

Corresponding Author

Zixia Xu


This article mainly focuses on the value of customer relationship management in enterprise marketing thinking, because the current market economy in China is expanding the scale, and the competitive pressure is very large. The reform and innovation of economic constitution also bring opportunities for the development of enterprises, but also bring certain challenges. This article will analyze the current human resources performance innovation management facing many problems from many levels and angles, and give reasonable solutions to these problems, so as to lay a certain foundation for the future development of enterprises, hoping to fundamentally solve the human resources marketing problems brought by enterprises.


Customer Relationship Management, Enterprise, Marketing, Value Thinking