Research on Collaborative Development of Customer Relationship Management and Category Management in Retail Enterprises
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As a mature product management technology, category management is a process of continuous improvement. In the implementation of classification management, no fixed method can be proved to be successful. To understand the current situation of the implementation of classification management in domestic retail chain enterprises, analyze the potential obstacles to the implementation of classification management, clarify the problems and difficulties encountered in the implementation process, and put forward the key factors for the success of classification management. The sustainable development of chain enterprises in China.
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