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Web of Proceedings - Francis Academic Press

Research on Internet Precision Marketing Model Based on Big Data Framework

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DOI: 10.25236/cseem.2020.027


Lan Yang, Gejing Xu, Feipeng Jia

Corresponding Author

Lan Yang


With the continuous development of computer Internet technology, the number of Internet users has surged, which has created favorable conditions for the rapid development of network marketing and e-commerce websites. Internet advertising has gradually become the main means. However, the traditional advertising mode is deeply rooted. How to make Internet advertising stand out according to the advantages of the era of big data mainly depends on the development degree of Internet data. With the increasing use of the Internet and the vigorous development of various e-commerce websites, more and more consumer data has become an important reference for business development. Enterprises can use big data analysis to better understand consumers' consumption needs, and then carry out precise marketing. On the one hand, it can solve the problems of traditional marketing well, on the other hand, it can make marketing more scientific. Based on this, this paper analyzes the problems existing in traditional network marketing, and expounds the promotion of big data precision marketing to traditional network marketing and the network marketing strategy.


Internet, Big data, Precision marketing