Author(s)

Biling Lu, ziyao yang, Lifeng Yang

Corresponding Author

Lifeng Yang

Abstract

Business administration is an application-oriented major with strong practicality and innovation. It plays an important role in the survival and development of enterprises. However, due to the excessive popularization of the business management major, the current domestic business management education quality is uneven, so there is an urgent need for effective construction of the business management brand major. This article discusses the preliminary practice of building a professional business management brand.

Keywords

Preliminary practice, Business administration, Brand building