Author(s)

Jifeng Liu, Wenpeng Cui

Corresponding Author

Wenpeng Cui

Abstract

Yi Nationality sports culture is an important part of Chinese cultural treasure house. Its origin and development are closely related to Yi Nationality's social and economic development. It reflects the historical and cultural views, aesthetic views and values of the Yi Nationality people and is a culture with unique regional characteristics. It originates from labor production and religious sacrifice, has its specific inheritance and evolution rules, is the personalized expression of national consciousness, and constitutes the deep content and core part of national culture. By using the methods of literature and logical analysis, this paper analyzes the essence and characteristics of the soft power of Yi Nationality culture, discusses the relationship between the soft power of national culture and the inheritance and development of Yi Nationality traditional sports culture, and puts forward the countermeasures and approaches to the inheritance and development of Yi Nationality traditional sports culture under the goal of improving the soft power of national culture.

Keywords

Cultural Soft Power; Yi Nationality; Traditional Sports; Inheritance; Development