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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Application of Retro and Nostalgic Style in Product Packaging Design

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DOI: 10.25236/ICHCAD.2020.139


Wu Zhen

Corresponding Author

Wu Zhen


The reflection and application purpose of the retro nostalgia style in the modern packaging design are based on the simple explanation of the retro nostalgia mood. Several important factors and combinations are often used in the packaging design. In this article, the retro nostalgia and the alcohol tea packaging method and reflection are illustrated by the application specific examples. The extensive application of retro and nostalgia in the design of executable packaging can strengthen the cultural significance of commodities, improve the visual communication effect and explain the new trend.


Retro Nostalgia; Packaging; Emotional Expression