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Web of Proceedings - Francis Academic Press

Application of Traditional Elements in Visual Communication Design

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DOI: 10.25236/ICHCAD.2020.137


Wang Zongtai

Corresponding Author

Wang Zongtai


With the rapid development of artificial intelligence and big data technology, information network technology has been widely used in life. Many traditional visual communication design concepts and design ideas are gradually eliminated by the times, and interactive design schemes based on new media display are gradually accepted by people. Therefore, how to combine Chinese traditional elements and visual communication organically in the network era, and better play the role of visual communication is an important trend of visual communication design development. Therefore, this paper focuses on the application of Chinese traditional elements in visual communication design, so as to better promote the development of visual communication industry in China.


Internet Age; Visual Communication Design; New Media; Design Concept