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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The Transformation of TV News Integrated Communication from the Perspective of Internet

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DOI: 10.25236/ICHCAD.2020.135


Sun Aobiao

Corresponding Author

Sun Aobiao


In the context of the rapid integration and transformation of traditional TV, the professional roles and communication functions of traditional TV news hosts are also facing new challenges and changes. As a news anchor, as the research object, the main body of professional news communication, it puts forward the news anchor of all media ecology of node type communication of composite main body, but how to establish the user awareness and dialogue communication awareness centered on human beings can be analyzed. With the open scene and general form of influence guidance, the public opinion survey guidance consciousness becomes the concept of mixed thinking and personalized interface, sharing the value space with the new mainstream media conversation system.


News Anchor; Integrated Thinking; Internet