Author(s)

Lu Xuelian

Corresponding Author

Lu Xuelian

Abstract

This study comprehensively discusses the characteristics of cultural tourism brand, and deeply analyzes the market value of cultural tourism brand image construction. By explaining the historical development and great success of Shandong cultural tourism brand image, this paper summarizes the characteristics and shortcomings of Shandong cultural tourism brand image, and provides important strategic ideas and Countermeasures for Shandong cultural tourism brand image

Keywords

Characteristics; Cultural Brand; Research