Author(s)

Zhiyan Duan

Corresponding Author

Zhiyan Duan

Abstract

With the arrival of the era of network visual culture, the protection and inheritance of intangible cultural heritage must rely on image records. At present, the visualization record of non-heritage has some problems, such as mere formality, narrow communication channels, lack of innovation and so on. therefore, we should explore the unique image language to express the content and spirit of non-heritage, broaden the communication channel of non-heritage image, innovate the way of telling non-heritage story culture, and use VR advertising, micro-video and other media that lead the consumption fashion of visual culture to expand the spread and influence of non-heritage. It is urgent for the visual non-heritage to adapt to the media environment in the era of visual culture and the sustainable development of the visual non-heritage.

Keywords

Visual Cultural; Images; Intangible Cultural Heritage; Sustainable Development