Author(s)

Yunhao Shi

Corresponding Author

Yunhao Shi

Abstract

In the design process of cultural and creative products, the addition of specific regional elements or cultural elements has become the inspiration source and foundation of cultural and creative product design. The art of Cantonese opera is a treasure in the treasure house of Chinese art, and it is famous all over the world as one of our intangible cultural heritages. Cultural and creative products have been loved by many consumers in recent years because of their unique regional cultural characteristics, but there are still some problems in the design of cultural and creative products. Animation as a symbolic language, according to its development of cultural and creative products, can enhance the cultural and added value of cultural and creative products, which is conducive to maximize market profits. In the context of animation, the development of cultural and creative products of Nanning traditional opera and Cantonese Opera is a new path for the development and inheritance of traditional opera. The development of animation peripheral products based on Cantonese opera has formed the animation communication strategy of Cantonese opera based on the animation context, creating a new space for the inheritance and innovation of Cantonese opera..

Keywords

Cantonese Opera; Animation; Cultural and Creative Products; Innovation