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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Theory and Practice Innovation of New Media Advertising

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DOI: 10.25236/ICHCAD.2020.066


Shang Yan

Corresponding Author

Shang Yan


At present, in the new media environment, advertising education is facing the severe situation of innovation and reform. There are some innovative practices in the field of advertising education at this stage, but these innovative practices, you will find that they really did not pass the innovation. Reform and realize the effective connection between advertising education and the needs of advertising talent industry. This paper systematically analyzes the new changes and requirements of advertising education in the new media environment, and puts forward the mature advertising education strategy in the new media environment from the theoretical level. Teaching reform and innovation provide some reflection and inspiration.


New Media Environment; Advertising Theory; Innovation Strategy