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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Inheritance and Innovation of Excellent Traditional Chinese Culture in the New Media Era

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DOI: 10.25236/ICHCAD.2020.012


CAI Guizhen

Corresponding Author

CAI Guizhen


As socialism with Chinese characteristics has entered a new era, cultural construction has been promoted to a higher level, college students as successors, in the process of building a cultural power, it is more necessary to strengthen cultural confidence, and strive to inherit the excellent traditional Chinese culture. Therefore, this paper focuses on college students, a typical group, as the research object, and combines new media technology to inherit excellent traditional Chinese culture, which plays a good role in promoting college students to practice socialist core values and improve their comprehensive quality, and is of greater significance to the construction of a socialist cultural power. This is a relatively important theoretical problem, but also the paper tries to solve the practical problem.


New media; College students; Inheritance; Excellent traditional Chinese culture