Author(s)

Ji Hongliang

Corresponding Author

Ji Hongliang

Abstract

New media is a new medium form and a new way to spread ideological and political education. Its diversified carriers make ideological and political education more time-sensitive and expand its coverage. However, at the same time, new media brings many challenges to students' thinking mode, teachers' working ability and communication difficulty. In the face of the new situation and new circumstances, the ideological and political work in both colleges and universities should start from building up the ranks of teachers, improving student’s media literacy information and strengthening the information supervision to make ideological and political work more targeted and effective.

Keywords

New media environment; Colleges and universities; Ideological and political education