Author(s)

Jinghong Zhao

Corresponding Author

Jinghong Zhao

Abstract

Thanks to the launch of the "Belt and Road" initiative, cross-border e-commerce has made considerable progress all over the world, manifested not only by the increasing trust of foreign consumers in online shopping, but also by the growth against trend of many domestic trading enterprises with the help of the "Belt and Road" initiative even in unlucky 2020. Starting from the current situation of cross-border e-commerce development under the "Belt and Road" initiative, this paper discusses the problems that cross-border e-commerce encounters in the current situation and proposes the corresponding strategies.

Keywords

Belt and Road initiative, Cross-border e-commerce, Development