Author(s)

SiYing Zhu

Corresponding Author

SiYing Zhu

Abstract

With the continuous development of China's economic power, tourism as a new industry has begun to grow rapidly. Many people have become accustomed to the fast-paced life in cities and have begun to lean towards rural tourism. Rural tourism has become one of the important ways to revitalize the countryside. More and more rural tourism industries use the integration of traditional culture and tourism to attract tourists and spread and inherit traditional culture. This article starts with the basic idea of cultural and tourism integration, analyzes the practical significance of cultural and tourism integration and the countermeasures for rural tourism development in the context of cultural and tourism integration, and gives some ideas from tourism environment, activities, and services.

Keywords

Cultural tourism, Integration, Tourism, Rural tourism