Author(s)

Junli Liu

Corresponding Author

Junli Liu

Abstract

MT. Tai, known as a sacred mountain of the Chinese nation, is a famous Taoist mountain, which integrates Confucianism, Buddhism, and Taoism. The city of Tai'an is built on MT. Tai, so it has huge development potential of tourism resources. With Jinan city, the provincial capital, to the north and Qufu, the hometown of Confucius, to the south, it is located among the "one mountain, one water, and one saint" tourist hotline of Shandong Province. It is one of the first batch of "Outstanding Tourist Cities in China". This research started from the spiritual core of MT. Tai culture and deeply analyzed the cultural system and cultural characteristics of MT. Tai under the tourism environment. Relying on the background of the development of globalization, this work excavated the value of MT. Tai culture in the tourism industry, and formed an industrial system with characteristic cultural tourism projects, characteristic cultural tourism commodities, and characteristic tourism cultural brands, expecting to promote the development of MT. Tai tourism to a certain extent.

Keywords

MT Tai culture, Tourism resource, Spiritual core, Historical significance, Development Strategy