Author(s)

Yingyan Wei

Corresponding Author

Yingyan Wei

Abstract

The so-called regional culture refers to the cultural traditions with unique regional characteristics that have been precipitated through historical development in a specific area. Regional culture is a direct manifestation of human civilization such as local ethnic customs and living habits. Incorporating regional culture into the design refers to borrowing and absorbing the local regional culture, custom characteristics, historical precipitation, etc. in the design process, and the design works reflect strong traces of local culture. Regional culture has the characteristics of diversity, richness and artistry. Absorbing the essence of regional culture in the design can make the design work reflect a unique style. The packaging design of agricultural products is an important condition in the marketing and circulation of agricultural products. It not only protects the function of maintaining the original state of agricultural products, but also conveys the brand concept and product characteristics of the products. The integration of regional culture in the packaging design of agricultural products can not only reflect A unique design style can be developed, and it can arouse consumers’ emotional identification with the product. Therefore, studying the penetration of regional culture in the packaging design of agricultural products has important practical significance.

Keywords

Agricultural products, Packaging design, Regional culture