Author(s)

Hongjuan Li, Xiangyang Guo

Corresponding Author

Xiangyang Guo

Abstract

The motivation-inducing mechanism of the evolution of online public opinion refers to the motive force and law of the evolution of the variables involved in mutual games. Therefore, government guidance should follow its law and follow its trend. Internet public opinion also has its own kinetic energy and potential energy. The energy accumulated in the process of its generation and evolution moves in the network “public opinion field”; the faster the network public opinion evolves, the greater the energy (qualitative description, because it has not been quantified, the more netizens participate, the greater their energy. The threshold point of online public opinion is the key node of its evolution, and it is also the focus and timing point of government guidance. The government follows the rules and logic of the generation and evolution of online public opinion and unfolds the guidance of online public opinion. The government guidance of online public opinion is carried out in six aspects: government affairs mechanism guided by the government of online public opinion, participation mechanism guided by the government of online public opinion, competition mechanism guided by the government of online public opinion, communication and coordination mechanism guided by the government of online public opinion, and information guided by the government of online public opinion Sharing mechanism, security mechanism guided by the government on the Internet public opinion. Revealing these mechanisms provides assistance for governments at all levels to formulate corresponding guiding policies and achieve good governance.

Keywords

Government guidance mechanism, Internet public opinion, Multiple public opinion files