Author(s)

Jinyu Song

Corresponding Author

Jinyu Song

Abstract

South Korea has always taken cultural export as a strategy to improve the country's economic development, and Korean wave culture has gradually gained greater influence in the world. In recent years, the Korean idol group BTS has made the popularity of Korean wave culture reach a new level. This paper will take BTS as an example to analyze the important role of new media in the development of popular culture, and provide effective ways for other Korean entertainment companies to promote their groups

Keywords

Bts, K-pop, The new media, Marketing