Research on Inheritance and innovation strategy of Mulian opera based on new media communication
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the development and inheritance of Mulian opera culture need to be realized by means of communication. It can be said that the media is an important basis for the survival of the culture of Mulian opera. With the development of new media technology, digital media has gradually entered the new era. The new media not only effectively expand the scope of the spread of the Mulian opera, but also shorten the distance between the audience and the audience, to a certain extent, improve the communication effect of the Mulian opera. Therefore, based on the analysis of the characteristics of music communication of new media technology, this paper puts forward the communication strategy of Mulian opera based on new media technology, in order to better promote the inheritance and development of China's Mulian opera culture.
New media technology, Mulian opera, cultural heritage, innovation strategy