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Analysis on the Application of characteristic Chinese medicine culture in the Package design of Jiangxi genuine medicinal materials

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DOI: 10.25236/ieesasm.2020.011

Author(s)

Li Fei, Deng Chunsheng, Li Tingyu

Corresponding Author

Li Tingyu

Abstract

This paper explores how to integrate traditional Chinese medicine culture into packaging design, so as to inherit and extend the traditional Chinese medicine culture, and form the unique packaging design style of Jiangxi genuine medicinal materials, which has positive significance to promote the development of Jiangxi genuine medicinal materials industry.

Keywords

Traditional Chinese medicine culture, genuine medicinal materials, packaging design