Author(s)

Lu Ruixi

Corresponding Author

Lu Ruixi

Abstract

with the arrival of new media, the publication and dissemination of Chinese cultural classics have presented new changes and new features, while ushering in new opportunities, but there are also challenges that need to be addressed from different sources. Therefore, this paper objectively analyzes the ways of Chinese Cultural Classics Publishing and external communication in the new media era from different perspectives, optimizes and perfects each link of Chinese Cultural Classics Publishing and external communication in the process of practical exploration, so as to promote the smooth “going out” of Chinese cultural classics, expand the scope of communication and continuously enhance the influence and value of the times.

Keywords

New media era, Chinese cultural classics, Publishing and external communication, Ways, Analysis