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Web of Proceedings - Francis Academic Press

The Intervention with the “Post-Truth” of Network Public Opinion in New Media Era. Within Guangdong, Hong Kong and Macao Greater Bay Area

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DOI: 10.25236/iceesr.2020.193

Author(s)

Liang Li, Qingzhong Sun

Corresponding Author

Qingzhong Sun

Abstract

In the new media era, social media has become the main source that people access to the news. Under the actual background of media integration and development, how the national media, especially the mainstream media in the Greater Bay Area of Guangdong, Hong Kong and Macao, serve and actively promote the development of this national strategy from the standpoint of public opinion, presents huge opportunities and challenges. Account of new media transition process, locality public emergency amplified a wide range of public crisis events. People accepted the opinions that they are likely to agree with and the news that they want to know. A vague emotional connection of feeling left out and wanting to regain some elusive past greatness outweighs any argument based on verifiable facts. Because of that "post-truth" find the foothold right behind, and the people lose their arbitrary gradually. Looking for the effectively ways to restrain untrue rumors spread need to grasp the hot public opinions accurately. A real impact on crisis information spread of all kinds of new media to intervene, guide people who are using rational outweigh the irrational cognition process. It is very necessary and urgent to restore the genuine media nature, improve the ability of identifying true and false news objective.

Keywords

New medial, Public emergency, Public opinion, "Post-truth", Guangdong, Hong Kong and Macao Greater Bay Area