Investigating Change Management in Sport Organization through Recent Reforms of the Badminton World Federation
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Lei LU, Chunxiao WU, Wenjun WU
In an era of constant change and innovation, most sport events and related governing bodies have undergone major reforms. This paper is trying to explore the changing spot organization from the perspective of the change management. The Badminton World Federation (BWF), with frequent tries of making changes and promoting reforms, is selected as the study case. Reviewing the recent changes of management structure, inner culture and event settings, this paper suggests that change management strategies of BWF will be pertinence and effective apply to Larson’s team.
The Badminton World Federation, Change Management, Sport Organization, Organizational Structure, Organizational Culture